Marc Mathieu, the former head of Global Brand Marketing at Coca-Cola, is leading the development of a new enterprise at the intersection of human and business interest. Seeing the growing urgency for scale within the socio-environmental movement, Marc decided to apply his vision, expertise and relationships to the creation of BeDo.

BeDo helps clients craft strategies and drive movements. Their visionary expertise takes them a variety of places within a client corporation—from branding and marketing to innovation to sustainability and social responsibility—and for that reason, their work comes to life in many different ways. BeDo's thinking also takes it into visionary startups, where they provide the branding and marketing expertise of the corporate world to innovative social enterprises to expand their growth potential. Marc believes in the power of movements and frequently explores movements in context of the cultural shifts they can ignite and the business impact they can have, both globally and locally, often anchoring the discussion within the world of branding and infusing it with his many years of marketing expertise.

Marc was with the Coca-Cola Company from 1996 to 2008, most recently in Coca-Cola's World Headquarters as Senior Vice President of Global Brand Marketing. Acknowledging the intersection between human and business needs, Marc showed businesses across Coca-Cola how to incorporate social and cultural importance into brands and everyday business practices. Marc holds a degree from École Supérieure de Commerce de Paris. He currently resides in Atlanta with his wife, and and has three children in college.