Julie is currently the Director of Communications at (RED), a brand created to engage business and consumer power in the fight against AIDS in Africa. Julie joined (RED) in 2006 prior to its launch and was part of the start up team that shaped the business model, introduced the brand in the US and developed the initial brand partnerships with companies such as Gap, Apple, Converse, Emporio Armani and more. Over the past four years, she has led the companies communications efforts and helped establish (RED) as one of the most successful cause marketing initiatives in history, delivering more than $160 million to the fight against AIDS in Africa.

Prior to joining (RED), Julie was the senior director of communications and part of the start-up team at HELIO, a new mobile brand that delivered cutting edge technology and applications to young, connected consumers. Julie also spent five years in Motorola’s mobile devices division where she led the global category marketing group and was part of the team that orchestrated the RAZR launch in 2002. The RAZR went on to sell more than 100 million units, making it the third most popular mobile phone in history. Julie holds a B.A. in Communications, with an emphasis in Business Administration, from UCLA and an M.B.A. from Northwestern’s Kellogg School of Management.